Our Work Process
View some of our work and case studies for clients. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks.
1
Understanding Client Objectives
Start by thoroughly understanding the client's business, goals, target audience, and specific marketing objectives. This step is crucial in shaping the digital storytelling strategy to align with the client's brand identity and vision.
2
Audience Research
Conduct in-depth research to gain insights into the target audience's preferences, behavior, and pain points. This data-driven approach will help tailor the storytelling content to resonate with the intended audience.
3
Storytelling Strategy
Develop a comprehensive storytelling strategy that outlines the themes, narratives, and formats to be used across different digital channels. This strategy should consider the client's brand voice, tone, and the emotions they want to evoke in their audience.
4
Content Creation
Leverage a team of skilled content creators, including writers, designers, videographers, and animators, to bring the storytelling strategy to life. Content should be engaging, shareable, and optimized for various platforms.
5
Multi-Channel Implementation
Distribute the storytelling content across various digital channels, including social media, website, email marketing, blog, podcasts, and video platforms. Each channel should be tailored to suit its specific audience and purpose.
6
Data Collection and Analysis
Implement robust data collection tools to monitor the performance of each storytelling campaign. Analyze metrics such as engagement, reach, conversions, and ROI to gain actionable insights for continuous improvement.
7
A/B Testing
Conduct A/B testing for different elements of the storytelling content, including headlines, visuals, calls-to-action, and delivery times. This iterative process will help refine the storytelling strategy based on data-backed results.
8
Real-Time Optimization
Use real-time data analysis to make informed decisions and optimize campaigns as they progress. Continuously adjust the storytelling approach based on audience feedback and performance metrics.
9
Performance Reporting
Provide clients with regular, transparent performance reports that highlight the impact of digital storytelling efforts. Use data visualization to convey insights effectively.
10
Client Collaboration
Maintain open communication with clients throughout the process, seeking feedback, and incorporating their input into the storytelling strategy.
11
Constant Innovation
Stay up-to-date with the latest trends and technologies in digital marketing and storytelling. Embrace emerging platforms and tools to create cutting-edge experiences for clients and their audiences.
